Note from the future: this post written in November 2016. A lot has happened to Twitter (or, Twitter/X) since then. But, the fundamental analysis of Twitter’s growth dynamics outlined in this post continues to hold true even 8+ years later.
Twitter is the public Internet company everyone loves to hate these days. It’s not growing. No one wants to buy it. And people are genuinely confused: what, exactly, is Twitter? Is it a social network? A “micro-blogging” platform? A “live events destination”? A social data company?
I am one of Twitter’s active users, tweeting on topics such as analytics, Python programming, and the media industry, in which I work. In my day-to-day dealings with journalists, editors, social media managers, audience development folks, and others in the media industry, it’s clear Twitter has a special position among the professional class of media raconteurs.
Continue reading The Twitter growth conundrum