In 2009, Jack & Russ hacked on an early prototype of SeatGeek for the Dreamit Ventures summer class in Philadelphia. The initial prototype came together in the last two weeks before demo day. I remember that Russ hadn’t shaved in weeks because they were spending every night hacking.
You see, before that, the founding pair knew they wanted to start a company, but they weren’t sure about the idea. They had brainstormed ideas ranging from “WebMD for pets” to “amateur art marketplaces”, finally landing at “Yelp for Bloggers”, an idea they called Scribnia. This got them into Dreamit Ventures.