Are “tweetstorms” a new form of publishing?

Fred Wilson has just published a #tweetstorm about #tweetstorms. It’s my view that in order for a new media concept to “become a thing”, someone needs to complete The Strange Loop — discussing the concept using the concept.

Strange Loop

Listicles became a thing for me when the NYTimes made one about BuzzFeed, 15 Crazy Facts About BuzzFeed That Will Blow Your Mind. GIFs became a thing when Clickhole wrote the hilarious satire article, 16 Incredible GIFs We Would Make If We Knew How.

Fred Wilson’s #tweetstorm isn’t quite as meta or funny, but it’s clear it’s now a thing, too.
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The content trading desk

Note: At the time of this post’s publication, I was the co-founder & CTO of, the company behind a a real-time analytics platform used by top publishers such as The Wall Street Journal, Bloomberg, Slate, Fortune, TechCrunch, and over 2,500 others. This post was informed by that work experience.

My first job out of college was as a software engineer for Morgan Stanley. This 50,000 employee firm employed tens of thousands of software engineers. Though the most important employees were the traders, it was clear that software ran the place.

For anyone who has worked on Wall Street in the last couple of decades, this is no surprise. It may be surprising to people from outside the industry, who perhaps still associate Wall Street with traders wearing funny jackets calling out orders across a busy NYSE trading floor. That still goes on (though, probably not for long). Most of the trading activity on Wall Street is heavily computerized. Orders are placed and fulfilled mostly by machines.

Wall St Trading Floor

Once the markets went digital, data analysis became a much more rigorous discipline on Wall Street. Whereas before, a trader’s primary edge was being personally connected to the most important players (think Gordon Gecko), today’s traders seek edge in systematic prediction models. In other words, other machines analyze the orders being placed and fulfilled on the market, and yet others try to detect patterns or make predictions based on all of this data.
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