So, here’s the deal. Some startup founders at Curebit.com decided to copy a design used by 37signals’ Highrise product for their own app. They did this in a less-than-gracious way, by simply copy/pasting the code and even leaving in some hard links to the original code. The story on VentureBeat tells the full story.
The founder of Curebit responded on HackerNews with this:
We had a different homepage, were a/b testing different pages, came across the 37signals post and were like ‘wow we should see how that converts!’ We are big fans of rails and what 37signals is doing and did not really think through the implications of what we were doing. We just kind of thought about it as a fun test to run.
Clearly it was stupid. It was not meant to offend anyone and we are adding credit where due.
Clearly, @dhh isn’t amused with the founder “digging deep” for excuses. He wrote:
@allangrant THERE IS NO VALID WAY TO RIP-OFF PEOPLE’S DESIGNS AND HAVE IT BE OK. Not we’re small, not we’re a/b testing.
I think @dhh’s real frustration is that the founder isn’t admitting what is obvious to everyone else. He liked 37signals’ design. He thought it was good. And rather than get inspired by it and design something derived from the good concepts in the original, he and his team simply ripped off the original.
I think what this whole argument is missing is a little honesty. The truth is, no one on the web designs in a vacuum. We are all continually inspired / deriving from each other. If we were to believe that every marketing page and product homepage were designed by an obsessed designer living in an ivory tower, we would be in a total fantasy land. That’s not the web. Even designers are borrowing from, and getting inspired by, each other. Hell, that’s half the point of a site like Dribbble or Forrst.